Users will soon have a new feature that allows them to cut down on the quantity of AI-made content appearing in their feeds. This move comes as the service disclosed that it presently contains more than 1 billion AI-generated clips.
Trial and Implementation
The update is being tested over the following weeks before a widespread release. This advancement comes amid a rise in AI content, spurred by emerging AI video creators.
The Broader AI Trend
Recent reports that approximately one in 10 of the fastest-growing content creators on another major platform exclusively feature AI-generated videos. A considerable share of this output is deemed “AI slop”, a label for substandard, factory-style content that is often illogical or bizarre.
Based on user feedback that a lot of users enjoy content created using AI tools, including AI artwork to informative clips, and we intend to give people the power to increase or decrease of that, based on their own choices,” stated a company executive.
Volume and Proportions
The service disclosed that there are now over a billion videos on its service identified as AI-generated. Collectively, more than 100 mn pieces of content are added to the app each day, making AI content a relatively small part of its total content library.
User Control Features
Viewers will be capable of limit or boost the level of AI-generated videos they watch by accessing the topic control feature in the platform and selecting “AI-generated content”. Additional categories that currently be controlled under the filter include current affairs, clothing, beauty, and movement.
Content Labeling and Policies
Its policies require users to label “realistic” AI-generated content, and it prohibits dangerous AI impersonations of celebrities or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be deleted under its terms of service.
In addition, the app will now attach an artificially created watermark to content produced via its built-in AI features, or identified by an industry-wide initiative for recognizing content made by AI. This step is intended to help prevent users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The platform is also launching a two million dollar educational fund for professionals and institutions to produce learning resources about responsible artificial intelligence. This initiative will benefit non-profit groups specializing in educating coding and technology.
Moderation Strategy
The video-sharing app has supported its safety measures, during debate over intentions to cut jobs for numerous content moderators in the United Kingdom. It is planning to eliminate 439 jobs in its trust and safety team in its British office, with trade unions and digital protection specialists raising concerns that staff are being displaced by automated systems.
A company official stated that human moderation would still have a role, but automated tools can protect employees by removing the most graphic content before it gets reviewed by humans. TikTok reported a notable drop in explicit and harmful content handled by safety staff over the previous year due to intervention by its automated systems.
“We think that it’s essential to combine people and machines to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”
