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To celebrate the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration has been formed. Pokémon's creators alongside the Natural History Museum are opening a temporary store stocked with special items. Enthusiasts will find products like plush toys, art prints, and writing supplies all drawing from the museum's aesthetic. For collectors, though, will be a specially made Pikachu card, offered as a free bonus for the pop-up. This shop will operate both the physical location and its web counterpart from January 26 to April 19.

Pokécology That Inspires the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume packed with stunning artwork that show creatures in their natural habitats. It's essentially like what an in-world scientist might publish once trainers submit their data, or a naturalist's journal could have sketched if the famous islands teemed with flying-types instead of finches. A key appeal stems from the book's serious approach, treating Pokémon as worthy of subject for study. Author Yoshinari Yonehara and artist Chihiro Kinoshita each possess PhDs in ecology and behavioral science.

What Makes This Promo Card Stand Out

The company regularly for The Pokémon Company special edition promos for big events and brand collaborations. A lot such collector items typically highlight the iconic mouse Pokémon that acts as the franchise mascot. What distinguishes this new promotion apart however, is the distinctly bigger size. While exact measurements were not immediately shared, availability is guaranteed to be highly restricted, and customers able to get only a single card with each transaction.

Curbing Reseller Activity

Per a company announcement, some of the merchandise will also be sold beyond the museum walls. However, broader availability will only be specific stores in the UK. Importantly, fans cannot acquire the card via the online Pokémon Center. Although reseller interest is inevitable, it appears they will have a difficult time stockpiling large numbers this time around. If you're unable to attend, there is the upcoming Pokémon Fossil exhibit coming to the Windy City later this year.

"All profits of sales made in the museum store and its online store, which covers these items, support the Natural History Museum’s non-profit work. This includes the research of hundreds of researchers dedicated to conducting studies and finding answers to the planetary emergency," the statement says.